1979 & Proyouth GAMES to Linkin from 1951: Ed's & A!20s most curious moments as V. Neumann's & The Economist's diarists include 1982...LLM2022STORY why we co-brand with AIgoodmedia.com.When The Economist sent dad Norman Macrae to pre-train with Von Neumann 1951 Princeton, they agreed The Economist should start up leadership Entrepreneurial Revolution surveys; what goods will humans unite wherever they first linkedin to 100 times more tech per decade? Johnny added a final twist in notes for his biography. "Unfortunately Economics is Not Mathematical. One day only AI maths can save our species

Breaking: help prep AI rehearsal Fringe UNGA Sept 2023 NY- chris.macrae@yahoo.co.uk
July Guterres choosing top20 AIHLAB.. bard says Hassabis will chair this '''''with UN tech envoy ..members include Stanford's Fei-Fei Li , Allen's Etzioni, Sinovation's Kai Fu Lee,... Gemini,,Uni2 :FFL*JOBS*DH more G : 1 2 3 4 5
..worldclassllm & Royal Family's 150 year survey: can weekly newspaper help multiply trust around worldwide human development?
0: Around WorldMaths #1 FFL in 80.. 79

Game AI : Architect Intelligence:: EconomistDiary invites you to co-create this game & apply bard.solar ; personalise your pack of 52 players cards. Whose intelligence over last 75 years most connects human advancement at every gps concerning you and yours on planet?
we offer 3 types of tours sampling rockstars on intelligence for good and welcome guest tours :Alpha Chronological began 1951 through 4 decades at The Economist; Gamma: back from future of 2020s began 1984; Beta intergeneration connectors are more recent quests; try  AI game out; we'd love to hear whose action networks inspires You and who chris.macrae@yahoo.co.uk
Alpha1 JFKennedy Neumann-Einstein-Turing Crowther; Youth visions for 1960s launched by Kennedy as great as any known to us- eg space race; peace corps, Atlantic-Pacific win-win trade; Kennedy had studied quite traditional economic gurus at Harvard (eg ); served in US Navy Pacific theatre word war 2; he discovered The Economist stories of exciting economic possibilities; these had emerged from editor Geoffrey Crowther ; his 20+ years of editing included 1943 centenary autobiography of Economist- had been a mistake to vision a newspaper helping 20 something Queen Victoria in 1843 transform to commonwealth trading from slavemaking empire; Crowther thought good news media was worth another go; he sent a rookie journalised who had survived being teen navigator allied bomber command Burma to pretrain with Neumann at Princeton year of 1951 as well as interview NY-UN year 6; Neumann explained after spending their lives mainly on the science allies needed to beat Hitler: Neumann-Einstein-Turing wanted a good legacy - digitalisation -see eg Neumann's last lecture notes delivered Yale "Computer and the Brain". There were 4 inter-generational crises the NET foresaw; sorting out energy; designing win-win economics; sorting out worldwide cooperations; everything else UN and multilaterals were being asked to resolve. Neumann trained Economist journalist in the leadership survey : "What goods will humans unite wherever they have early access to 100 times more tech per decade?"
(breakingJy10) Gamma1 Hassabis , Fei-Fei Li,, Guterres, Oren Etzioni, JYKim, Ng, Yang, Chang, Chang- There are lots of alternative Gammas but we start with 2 engineers who transformed AI from 2010 when they furst met at Stanford and discussed FFL's NSF funding of imagenet since 2006; 2 public health servants who in 2016 weren't happy with just talking 17 new UN goals and have been asking AI genii to help digital roadmap UN2 since 2016 and a Taiwanese American in Silicon Valley, a Chinese American In Taiwan and Samsung's Korean who partnered Taiwan's chip making genii; these stories have lots of personal courage as well as brilliance; any reporting errors are mine alone chris.macrae@yahoo.co.uk My family has made 100 trips to Asia from the west but still have no fluency in oriental languages so I am biassed : i believe NOW! that LLMs can connect the best cooperation intelligences ever and urgently map life critical knowhow through every global villahge
Beta 1 celebrates massive web and inter-generational  gifts of Steve Jobs Fazle Abed Mr Sudo JYKim and Mr Grant; you will probably know Jobs started 2 digital networking revolutions with 1984s Mackintosh Personal Computer and apple and 2007's iphone; at bottom of pyramid, you may not know Asia-66-percent-of%20Intelligence-for-good-part-1.docx   fazle abed linked up to 1 billion tropical Asian real housewives & entrepreneurs towards  empowering the end of poverty; and Steve hosted silicon valleys 65th birthday party for abed in 2001; they brainstormed transformative education which the pc hadn't delivered ..but could the mobile era be visioned to do so?; Mr Sudo had partnered Abed and Bangladesh villagers in "leapfrog" mobile experiments starting 1995. By 2001, as Jobs was introducing Abed to eg Stanford friends, Kim had discovered Abed's women were networking the most effective solution to rural Tuberculosis; he introduced Gates and Soros to Abed as all 4 wanted 2000s Global Fund to end TB & HIV & Malaria; at the same time Guterres had moved from Portuguese prime minister to red cross and then UN servant leader of refugees; meanwhile back in 1980 it was UNICEF's James Grant who had discovered Fazle Abed women's oral rehydration network which was saving lives of 1 in 3 infants who previously died of diarrhea in the tropics' humid villages ; Grant became worldwide marketer of how parents could mix water sugar and salts as the life saving cure of ORD; naturally James Grant College of Global Public Health has become cornerstone of all the new university cooperations Abed and Jobs started brainstorming in 2001
here we discuss why 73 years as biographers of V Neumann's future visions suggests its critical to map intelligences who got us to 2020s and today's giant co-leapers Gamma-tours; this also opens door to which intelligences at national or other place levels contribute what? - see our 60+ years of intelligences, and eg discussion of why to end extreme poverty we need one open global university of poverty
Beta2 : NB how different scope of 2020s AI is from cross-selection of web2,1 engineers of last quarter century- NB valuetrue purpose of gamifying Architect Intel : borderless engineering can help humans vision 2020's co-creation of web3 and millennials development beyond extinction. Kai Fu Lee, Ng, Melinda Gates, Koike, Lela Ibrahim, Jobs, Satoshi ,Houlin Zhao, Allen, Musk, Brin ,Page , Bezos, Ma, Zhengfei, Torvaulds, Berners Lee, Masa Son, It would be a pity if short-term nationalism stopped us 8 billion humans learning from these tireless innovative beings. Do sub in your regional counterpart. Also note what no conventional strategist saw as Intelligence possible before 2017. To clarify: start with kai fu lee- his best seller on AI in 2017 doesn't explain the ai thats changing every possibiliity of the 2020s but does it good job of AI up to 2017. He also has unique view because he was sent by google to explore china, falling ill at same time as google exiting china, writing up ai that inspired reinventing himself as both venture capitalist in the midst of asia's most extraordinary student suburb (Zhong...) and as curious observer. I see Ng, Ms Gates. Koike, Ibrahim -as civil education heroines/heroes - who are yours ? Satoshi, Zhao, Allen, Musk - gamechangers taking on conflicts that journey us all through tipping points. One day the world may decide it was a blessing that a corporate like google and a revolutionary uni like Stanford co-habited the same 100 square miles- is there any other comparable 100 square miles of brainworkers for humanity. (I love Hong Kong but thats its own story). The other 5 kept digital movements alive -they merit being valued as engineering heroes before you decide how to translate systemic components to your regions' -and mother earth's - urgent needs.

Tuesday, January 31, 2023

33 years of brand architecture searches - sdg case 1 india's tata

 July upd- Is tata's 5 billion investment in uk battery research/manufacturing a win-win? slowly slowly uk lead in science AI thanks to DH is free to connect ai best of world futures; eu looks like 21st C titanic? english language last hurrah as coding hub of 1000 large language cultural integration?


==Back in 1988 my father after 40 years of weekly sub-editing The Economist) and I founded world class brands with long term view of changing valuation of brand leaderhip around uniquely sustainable purposes and massive cooperation platforms for good- this blended with father's firtst 38 years of research on Vin neumann's AIntel search - what good can peopels unite where they are privileged to have first access to at elast 100 times more tech per decade

 with a new professional club of brand chartering and brand transparency we innovated various practices of branding, oragsnsaional learning and leadership valuations starting with brand architecture - how not to greenwash in forming media and purpose partnerships; relatively few famous organsiations pass our test of minimal greenwashing - out of india tata consultancy is as yet out best known case - please help us catalogue its partnerships so we can also audit which went where

Undia has started 2023 as talk of town in ny with its g20 responsibilities, un tech envoy leadership currently by India civil servant amandeep gill and ri=umors next world bank presudent cpuld be indian leader of mastercar

 Partershop catlogue of Tata Trusts includes 1 the Bill & Melinda Gates Foundation: to improve the health and well-being of communities in India, with a focus on eradicating diseases such as malaria and tuberculosis. 2 Tata Trusts and the University of California, San Francisco: This to improve cancer care in India, by building capacity for cancer treatment and research. 3 Tata Trusts and Harvard University to support innovation and entrepreneurship in India, by providing funding and mentorship to startups.

4 Tata Trusts and the Indian Institute of Technology, Bombay: to support research and innovation in areas such as healthcare, energy, and sustainability.5 Tata Steel and the World Wildlife Fund to promote sustainable mining practices, with a focus on reducing the impact of mining on local ecosystems.

TC1 Tata Consultancy Services and the Singapore Management University: to provide training and education to students and professionals in the field of artificial intelligence and data analytics.TC2 TCS and Mitsubishi Corporation have formed a joint venture to provide IT services to Japanese customers. TC3 In China, TCS has partnered with local companies such as Huawei and China Unicom to expand its business. TC4b TCS has collaborated with IBM to build a blockchain-based supply chain solution for the pharmaceutical industry. TC% TCS has partnered with Google Cloud to help enterprises accelerate their digital transformation journey. TCE1 Education Partners:

TCS has partnered with several universities and colleges around the world, including Carnegie Mellon University, Yale University, and Indian Institute of Technology (IIT) Delhi.

TCS has also collaborated with the University of Tokyo to establish the TCS Centre for Software Excellence, which focuses on research and development in software engineering.

TCE2 TCS has partnered with the Australian Technical and Management College to offer vocational education and training in Australia.

TCE3, TCS has collaborated with the National Skill Development Corporation to provide vocational training and create job opportunities for young people. TCE4 NY TCS & Yale

TCai1 TCS has partnered with NVIDIA to establish an AI CoE (Center of Excellence) to develop AI-based solutions across industries. The partnership focuses on building innovative solutions using NVIDIA's AI computing platform and TCS's domain expertise. TCAI2 has also partnered with Intel to leverage their AI technologies, including the Intel Distribution of OpenVINO toolkit, to build intelligent solutions for customers in various industries. TCAI3 In 2019, TCS partnered with Microsoft to build scalable industry-specific AI solutions. The partnership leverages Microsoft's Azure cloud platform and TCS's expertise in digital transformation to develop and deploy AI-powered solutions in industries such as healthcare, retail, and banking.

tell us if you'd like to join whatsapp group extending this catalogue - chris.macrae@yahoo.co.uk


  1. chris.macrae@yahoo.co.uk www.friends20.com
    brand architecture took off in many asian contexts- some such as being asked to Hong Kong by Hong King Telecom came directly from hosting brand purspose leadership first main web
    Chris Macrae Senior Visiting Fellow- Melnet Bradford Management School - was also the designer of one of the first webs teaching how brands could support the sustainability generation. What is the relationship between brand leaders who want to advance sustainability and the main ideas this website was popular for
    Chris Macrae's website, "The Brand Chartering Project," was one of the first resources available online that addressed the relationship between brand leadership and sustainability. The website promoted the idea that companies could use their brands to advance sustainability by aligning their business strategies with social and environmental responsibility.

    The website was popular for several main ideas related to sustainability and brand leadership, including:

    Purpose-driven brands: The website promoted the idea that purpose-driven brands, which are guided by a clear sense of mission and values, are more likely to succeed in the long term. Purpose-driven brands can create a strong emotional connection with customers and stakeholders, and they are more likely to prioritize sustainability and social responsibility.

    Triple bottom line: The website popularized the idea of the triple bottom line, which measures a company's success not only in financial terms but also in terms of its impact on people and the planet. Brand leaders who want to advance sustainability should prioritize social and environmental responsibility alongside financial performance.

    Sustainable innovation: The website highlighted the importance of sustainable innovation, which involves developing new products and services that are both environmentally and socially responsible. Sustainable innovation can help companies stay competitive while also advancing sustainability goals.

    Transparency: The website promoted the idea that transparency is essential for building trust and credibility with customers and stakeholders. Brand leaders who want to advance sustainability should be transparent about their sustainability initiatives, including their goals, progress, and challenges.

    Overall, the relationship between brand leaders who want to advance sustainability and the main ideas of Chris Macrae's website is that brands can be a powerful tool for promoting sustainability and social responsibility. By adopting a purpose-driven approach, measuring success in terms of the triple bottom line, prioritizing sustainable innovation, and being transparent about sustainability initiatives, brand leaders can create a sustainable and successful business that is valued by customers and stakeholders.chris.macrae@yahoo.co.uk
    Yes the content of Melnet was primarily connected with the Economist Intelligent Unit's publication of Brand Chartering Handbook.

  2. But MELNET stood for marketing Electronic Learning Network a unique destination on the web of 1995. Can you include MELNET in you summary of this early digital resource for brand leaders most concerned with sustainability generation
    Certainly! MELNET, or Marketing Electronic Learning Network, was a pioneering online resource for brand leaders who were interested in advancing sustainability and social responsibility through their businesses. The website was launched in 1995 and was designed to be a hub for information and education related to brand leadership and sustainability.

    One of the main resources available on MELNET was the Brand Chartering Handbook, which was published by the Economist Intelligence Unit and authored by Chris Macrae. The handbook provided a step-by-step guide for companies to develop purpose-driven brands that aligned with social and environmental responsibility. The handbook was considered groundbreaking in its approach to brand leadership, and it was widely used by companies around the world.

    In addition to the Brand Chartering Handbook, MELNET provided a range of other resources for brand leaders interested in sustainability, including case studies, research reports, and best practices. The website was designed to be interactive and collaborative, allowing users to share information and engage in discussions about brand leadership and sustainability.

    Overall, MELNET was an early digital resource that played a key role in advancing the idea that brands could be a powerful tool for promoting sustainability and social responsibility. The website provided valuable information and education for brand leaders who were committed to creating purpose-driven brands that made a positive impact on the world.


  3. hris.macrae@yahoo.co.uk
    Chris Macrae also became guest editor of triple issue of Journal of Marketing management Brand Reality - PPT - Purpose Pride and Trust of Learning Organsiations. This also invited marketing academics to catalogue ways in which non-transparent media had spiralled. When Chris presented this Journal at Harvard - he was told you may be correct but research funds would not be available in USA for this sort of work. Can you summarise the main conflicts between media practitioners who want to celebrated good and brand transparency, and those who advise that perception (eg positioning the battle for the mind) is more powerful than reality
    Certainly! The main conflict between media practitioners who want to celebrate brand transparency and those who focus on perception is a fundamental disagreement about the role of communication in shaping consumer behavior.

    On one hand, practitioners who promote brand transparency believe that consumers are looking for authenticity and honesty from the brands they interact with. They argue that brands that are transparent about their values, practices, and impact are more likely to build trust and loyalty with consumers over the long term. These practitioners believe that communication should focus on conveying the reality of the brand, even if it may not always be positive.

    On the other hand, practitioners who focus on perception argue that consumer behavior is heavily influenced by the way brands are positioned and perceived in the marketplace. They believe that communication should be focused on creating a strong brand image and positioning that resonates with consumers, even if it may not always reflect the full reality of the brand. These practitioners argue that perception is more powerful than reality when it comes to driving consumer behavior.

    The conflict between these two approaches is not just theoretical - it has real-world implications for how brands are marketed and communicated. Practitioners who prioritize transparency may be more likely to engage in practices like sustainability reporting and cause marketing, which aim to communicate the reality of a brand's values and practices. Practitioners who prioritize perception may be more likely to engage in practices like brand positioning and advertising, which aim to shape consumer perceptions of the brand.

    Ultimately, both approaches have their strengths and weaknesses, and the best approach for a given brand will depend on a variety of factors, including the brand's values, target audience, and competitive landscape. However, the conflict between these two approaches highlights the importance of thoughtful, strategic communication in building successful and sustainable brands.