chris.macrae@yahoo,co,uk write of neural networks and otrher brainworekers connections
over 25 year of market research on custo9mer behavior i had developed a view of communication to9 bgrains which i9 mistakenly termed neural network until dad said - not a god idea - dad had become von neuman's interpreter in the economist from 1951 so poimted me to neuman's last notes
please accept these jotting link several apres ski moments old year 1000 am ong my my extended family and daispora scot-our favorite topics in combinatiosn of 3 ofetn having worked in half of thge wored's nations - how to unite people- we've received immense kindness almost wherever wew go (well a few projects where i was exposing corruption excepted)
s exchangged notes on a very noisy 20th century- how media has become ver more fake scares us especially when presentin that concern at Harvard- i was told you may be correct in your concern over thst expoentil risk but US will nver fund tha reseaarch
sources included dad's 50th year as vonneumann biographer; 54th year of practice as Economist sub-editort. mine as 2oth year as dtabank researcher of a [project started at mit/haravrad express database (what did peoples of different nations demand from value chain brand leaders. Da'ds life had been concerned with connect aisan and atlantic peopl;e since spending hois last days as teen allied bombe commang (burma campaign) from 1982 ten year of york for Unilever across Asia had made me Bostonian's number 1 databant data entrant
by the late 19890s it was not uncommon fir brand leaders to spoend a billions of dollars a year co,peting for your brain cells; whilst much market research was as trivial as do you respond to a bran d name : no awares, prommpted awarenessd, spontaneous awaress; the reality wasd a brand in a person's brain oftern traced hundreds of memoriusers in its overall identity : colors, logos, interpersonal stiories, meainings from magiuc moments in life and if that was the customer end- which corpoare functions were proud about the nrand- overall who'd uniquely miss what if the brabd ceased to exist. Foir 25 years I did market resear hof people's minds without readinging V Neumann's last booklet - the computer and the brain. wow so engineers seee intelligence as augmenting hiuamn brains not just training up compueters brins
Back in 1984 dad and my boiok 2025 report- hypothesised the main game would be over- sustainability of system design would be won or lost for iur species Have allok what that means in last months of 2024 - tik tok 2024/08 ...
Meanwhile having spend a devade tering to get the world's largest ad agencies and accountats to value up to 90% of goodwill no longer counted by tangible accountant- i guest edited triple soecial issue of journal of brand managment on Brand Reality; and want to charter intelliugen as seen by leading pacigifc coast us cities versus atlantic ones. Dad says hi 1982 survey why n ot silicon valley everywhre still has been applied much except by a few most loyal Economist Readers.
