What became my career's greatest privileged started when Unilever hired me to do field research 1982 indonesia of first wholly indonesia brand marketed by the company; the idea a low cost body cream which celebrated confidence of hard working indonesian women and family builders

Over next decade i built the most cases from Asia of the largest databank of global new product launches - what societies most wanted across Asia where 2/3 people live. I learnt about brannding reality without huge amounts of television advertising- and indeed asian trust branded at corporate not product levels ; and then transparency of supply chian partnerships across asia quite unlike western marketimg. In total i have now worked in Asia on 60 trips; I value what i have learnt from people in Japan Taiwan HK Singapore Korea more than words can say

Its possible to market important products which also advance learning or at least joyful community experiences- it turns out this is what best technolgy does the more tech connects human intelligence